Janssen Oncology

Client: Janssen Oncology

Campaign: Prevention campaign

Concept: “Raising a problem is the best way to deal with it”

Execution: ESG / Press / OOH / Digital / Social / Influencer / Radio

CHALLENGE

Get men over 50 to screen for prostate cancer

IDEA

Prevention means emerging in time

01_img_portfolio_1500x750_Janssen_Oncology_Stampa

02_img_portfolio_1500x750_Janssen_Oncology_Pensilina

03A_img_portfolio_1500x750_Janssen_Oncology_Influencer

03B_img_portfolio_1500x750_Janssen_Oncology_Influencer

04_img_portfolio_1500x750_Janssen_Oncology_Influencer_Domination

05_img_portfolio_1500x750_Janssen_Oncology_Social

OOH

more than 5.000.000

contacts

FACEBOOK

+33%

fanbase increase

INSTAGRAM

+37%

profile reach

06_img_portfolio_1500x750_Janssen_Oncology_Radio

DISPLAY

more than 6.000.000

impressions

DISPLAY

+30%

time spent on oncovoice.it

113

coverage

9.778.665

total audience

OTHER PROJECTS

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https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-17 18:03:462023-12-20 15:49:01Janssen Oncology – Prevention campaign

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https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-07 16:06:332023-12-20 15:51:14ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_Nuncas_Rinfresca_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 15:18:122023-10-12 16:10:06Nuncas – Rinfresca

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:192023-10-18 11:30:40ATM – Rispettiamoci

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