ATM

Client: ATM

Campaign: Campaign for inclusion and respect for diversity

Concept: “E tu che ne sai?” (“What do you know?”)

Execution: ESG / Strategy / Creativity / Production / Media planning

CHALLENGE

Create a “pride” campaign that really speaks to all citizens.

IDEA

To get a serious idea of a topic, you first need to inquire.

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ALTRI PROGETTI

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 14:02:312024-08-29 16:24:43Sky Children

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:142024-09-03 15:06:00ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262024-09-09 16:08:00ATM

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-18 17:35:182023-12-20 15:48:15Il Post – Things (well explained)

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-17 18:03:462023-12-20 15:49:01Janssen Oncology – Prevention campaign

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-15 16:38:502023-12-20 15:49:18ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-16 08:53:222023-12-20 15:50:27Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:212023-11-07 10:49:17ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2023-10-31 11:15:102024-03-14 17:48:37High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-10-02 14:57:042023-10-12 16:08:24Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:422024-08-28 11:17:54Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:512023-10-18 11:26:53To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-07 16:06:332023-12-20 15:51:14ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_Nuncas_Rinfresca_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 15:18:122023-10-12 16:10:06Nuncas – Rinfresca

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:192023-10-18 11:30:40ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-02-24 10:02:312023-02-24 10:43:48Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-07-05 22:29:462023-10-18 11:25:20Mellin

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:27:542023-10-18 11:24:58CGM

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-06-28 21:15:002022-09-07 12:42:08Daflon

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472023-10-18 11:24:27Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012023-10-18 11:29:14ATM – Mother’s Day

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242023-10-18 11:23:52Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232023-10-18 11:23:26Nutricia FortiFit – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:01:402023-10-18 11:23:04Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452023-10-18 11:22:13Roche Diabetes Care – Product campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:40:452023-10-18 11:28:14Janssen – Disease awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002022-02-18 15:39:13Zambon – Global corporate campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342022-02-18 15:39:37Tamiya – Video content

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142022-02-18 15:41:07Promedial – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352022-02-18 15:52:35Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172022-02-18 15:53:23Chiostro di Saronno – Awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232022-02-18 15:57:21Alfalife – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582022-02-18 15:55:26Iperborea – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492022-02-18 15:56:01Timberland – Video & photo branded content

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