ATM - Mother's Day

ATM – Mother’s Day

Client: ATM

Campaign: Celebration of ATM mothers

Concept: “Mothers beyond all stereotypes”

Execution: ESG / Video

CHALLENGE

Celebrating ATM mothers on Mother’s Day, giving at the same time a message that can resonate with all Italian mothers.

IDEA

Our culture is now facing the overcoming of some stereotypes related to the figure of mothers.

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