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Nicolò Michetti2022-07-05 22:49:262022-07-06 06:53:56ATMClient: Nutricia
Campaign: FortiFit launch campaign
Concept: “Stronger with FortiFit”
Execution: TV, online, digital, social
CHALLENGE
Market launch of Fortifit, a line of supplements dedicated to the 60+ target
IDEA
«This generation has changed the world. Advertising represents them as old geezer: we have to reverse this approach.».
OTHER PROJECTS
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Nicolò Michetti2022-07-05 22:49:262022-07-06 06:53:56ATM
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Nicolò Michetti2022-07-05 22:29:462022-07-06 06:49:51Mellin
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Nicolò Michetti2022-06-28 21:27:542022-06-28 21:53:08CGM
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Nicolò Michetti2022-06-28 21:15:002022-09-07 12:42:08Daflon
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Nicolò Michetti2022-06-28 21:02:472022-06-28 21:54:15Di Mano in Mano
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Nicolò Michetti2022-05-23 13:37:012022-05-23 13:43:44ATM – Mother’s Day
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Nicolò Michetti2022-04-02 06:54:242022-04-02 07:07:17Risiko Batman
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Nicolò Michetti2022-02-05 18:03:462022-02-18 15:24:57Janssen Oncology – Prevention campaign
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Nicolò Michetti2022-02-05 18:02:232022-02-18 15:25:50Nutricia FortiFit – Launch campaign
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Nicolò Michetti2022-02-05 18:01:402022-02-18 15:30:02Janssen Oncology – Digital activation Beppe Bergomi
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Nicolò Michetti2022-02-05 17:45:452022-02-18 15:32:33Roche Diabetes Care – Product campaign
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Nicolò Michetti2022-02-05 17:40:452022-02-18 15:50:50Janssen – Disease awareness campaign
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Nicolò Michetti2022-02-05 17:35:182022-02-18 15:38:00Il Post – Things (well explained)
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Nicolò Michetti2022-02-05 17:01:002022-02-18 15:39:13Zambon – Global corporate campaign
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Nicolò Michetti2022-02-05 17:00:342022-02-18 15:39:37Tamiya – Video content
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Nicolò Michetti2022-02-05 16:55:142022-02-18 15:41:07Promedial – Product launch
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Nicolò Michetti2022-02-05 15:53:352022-02-18 15:52:35Sound Faktory – Joe T Vannelli Live On Tour
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Nicolò Michetti2022-02-05 14:00:172022-02-18 15:53:23Chiostro di Saronno – Awareness campaign
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Nicolò Michetti2022-02-05 13:43:232022-02-18 15:57:21Alfalife – Product launch
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Nicolò Michetti2022-02-05 13:14:582022-02-18 15:55:26Iperborea – Launch campaign
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Nicolò Michetti2022-02-05 11:33:492022-02-18 15:56:01Timberland – Video & photo branded content
