
Cliente: Nuncas
Concept: “Morbivel. Your clothes smell soft.”
Execution: Print / Digital
CHALLENGE
In the fabric softener market, the main driver of purchasing a product is perfume.
Create a campaign positioned for Morbivel, top of the range and price in the segment.
IDEA
Soft scent.
A campaign that translates the sense of smell into visual media.


ALTRI PROGETTI































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