Concept: “Morbivel. Your clothes smell soft.”
Execution: Print / Digital
In the fabric softener market, the main driver of purchasing a product is perfume.
Create a campaign positioned for Morbivel, top of the range and price in the segment.
A campaign that translates the sense of smell into visual media.
NEON 2020 S.r.l.
via Telesio 19
20145 Milan – Italy
Ph. +39 02 33002585
VAT N. IT-10981400962
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