
Client: Il Post
Campaign: Awareness campaign for Cose spiegate bene – A proposito di libri (Things well explained – About books)
Concept: “How many things are behind a book”
Execution: Press/ Online / Social
CHALLENGE
Launch in bookstores of the first issue of COSE (Things), the printed quarterly of the national newspaper Il Post.
CREATIVE STRATEGY
«People don’t imagine how many things are behind the books: let’s show them».


OTHER PROJECTS

























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