Janssen Oncology

Client: Janssen Oncology

Campaign: Awareness campaign on the prevention of prostate cancer

Concept: “Uncle Bergomi’s mustache takes the field against prostate cancer”

Execution: Social

SCENARIO

The most common cancer in Italy among men is prostate cancer, despite this there is still a long way to go in terms of prevention.

CHALLENGE

Convincing men over 50 to screen for prostate cancer, overcoming cultural barriers and reluctance to be examined.

TARGET INSIGHT

Everyone knows that the mustache and November are the symbol of prostate control, but not everyone reacts as they should when they see them.

IDEA

If the “normal” mustache isn’t enough … it’s time for the champions to take the field.

01_img_portfolio_1500x750_Bergomi_Activation_EN

02_img_portfolio_1500x750_Bergomi_Activation_EN

03_img_portfolio_1500x750_Bergomi_Activation_EN

04_img_portfolio_1500x750_Bergomi_Stampa_EN

OTHER PROJECTS

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-12-12 16:38:502026-02-09 23:22:30ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2025-11-01 21:15:002026-02-09 23:22:54Daflon

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-10-02 14:57:042026-02-09 23:23:21Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-10-01 18:03:462026-02-09 23:23:42Janssen Oncology – Prevention campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-09-01 17:35:182026-02-09 23:24:03Il Post – Things (well explained)

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-08-30 21:27:542026-02-09 23:24:23CGM

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_Fondazione_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 11:03:152025-12-13 07:33:25Fondazione Dompé

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Accredia_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-25 16:24:222025-12-13 07:37:19Accredia

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-20 12:01:282024-09-25 16:42:23Dompé Farmaceutici

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:142025-12-13 07:37:28ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2024-08-09 11:15:102025-12-13 07:37:40High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2024/10/img_portfolio_hp_Progressio_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-08 09:33:462026-02-09 23:22:13Progressio

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-31 23:02:312025-12-13 07:37:56Sky Children

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262025-12-13 07:38:03ATM

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:222025-12-13 07:38:25Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:212025-12-13 07:38:31ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 20:29:462025-12-13 07:38:36Mellin

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:422025-12-13 07:38:47Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:512025-12-13 07:38:52To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-04 16:06:332025-12-13 07:39:00ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:192025-12-13 07:39:19ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-02-24 10:02:312025-12-13 07:39:23Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282025-12-13 07:39:27Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472025-12-13 07:39:32Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012025-12-13 07:39:37ATM – Mother’s Day

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242025-12-13 07:39:43Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232025-12-13 07:39:49Nutricia FortiFit – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:01:402025-12-13 07:39:51Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452025-12-13 07:39:55Roche Diabetes Care – Product campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:40:452025-12-13 07:39:59Janssen – Disease awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002025-12-13 07:40:04Zambon – Global corporate campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342025-12-13 07:40:13Tamiya – Video content

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142025-12-13 07:40:17Promedial – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352025-12-13 07:40:50Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172025-12-13 07:40:26Chiostro di Saronno – Awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232025-12-13 07:41:16Alfalife – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582025-12-13 07:40:36Iperborea – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492025-12-13 07:40:40Timberland – Video & photo branded content

Previous Next

NEON 2020 S.r.l.
via Telesio, 19
20145 Milan – Italy

info@neon2020.com
Ph. +39 02 33002585
VAT N. IT-10981400962
Privacy and Cookies