Janssen Oncology

Cliente: Janssen Oncology

Campaign: Campagna di sensibilizzazione alla prevenzione del tumore alla prostata

Concept: “Contro il tumore alla prostata scendono in campo i baffi dello zio Bergomi”

Execution: Social

SCENARIO

Il cancro più diffuso in Italia tra gli uomini è quello alla prostata, nonostante questo c’è ancora molta strada da fare in termini di prevenzione.

CHALLENGE

Convincere gli uomini over 50 a fare lo screening per il tumore alla prostata, superando le barriere culturali e la ritrosia a farsi visitare.

TARGET INSIGHT

Tutti sanno che i baffi e novembre sono il simbolo del controllo della prostata, ma non tutti reagiscono come dovrebbero quando li vedono.

IDEA

Se i baffi «normali» non bastano… è il momento che i campioni scendano in campo.

01_img_portfolio_1500x750_Bergomi_Activation

02_img_portfolio_1500x750_Bergomi_Activation

03_img_portfolio_1500x750_Bergomi_Activation

04_img_portfolio_1500x750_Bergomi_Stampa

oltre 27.000

interazioni

ALTRI PROGETTI

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