Janssen Oncology

Cliente: Janssen Oncology

Campaign: Campagna di sensibilizzazione alla prevenzione del tumore alla prostata

Concept: “Contro il tumore alla prostata scendono in campo i baffi dello zio Bergomi”

Execution: Social

SCENARIO

Il cancro più diffuso in Italia tra gli uomini è quello alla prostata, nonostante questo c’è ancora molta strada da fare in termini di prevenzione.

CHALLENGE

Convincere gli uomini over 50 a fare lo screening per il tumore alla prostata, superando le barriere culturali e la ritrosia a farsi visitare.

TARGET INSIGHT

Tutti sanno che i baffi e novembre sono il simbolo del controllo della prostata, ma non tutti reagiscono come dovrebbero quando li vedono.

CREATIVE STARTER

Se i baffi «normali» non bastano… è il momento che i campioni scendano in campo.

01_img_portfolio_1500x750_Bergomi_Activation

02_img_portfolio_1500x750_Bergomi_Activation

03_img_portfolio_1500x750_Bergomi_Activation

04_img_portfolio_1500x750_Bergomi_Stampa

oltre 27.000

interazioni

ALTRI PROGETTI

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 14:02:302024-08-29 16:24:18Sky Children

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:132024-09-03 15:05:27ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262024-09-09 16:07:31ATM

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-18 17:47:182023-12-20 15:39:29Il Post – Cose (Spiegate bene)

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-17 18:03:462023-12-20 15:40:03Janssen Oncology – Campagna di prevenzione

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-12 16:38:502023-12-12 16:39:56ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:202023-12-20 15:44:34Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:192023-11-07 10:46:20ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2023-10-31 11:15:102024-03-14 17:43:26High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-10-02 14:57:022023-10-12 16:07:47Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:402023-10-18 11:39:09Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:502023-05-08 11:45:51To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-04 16:06:332023-12-20 15:42:04ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_Nuncas_Rinfresca_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 15:18:102023-10-12 16:11:12Nuncas – Rinfresca

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:172023-10-18 11:38:32ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2023-02-24 10:02:312023-02-24 10:05:42Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-07-05 22:29:462023-10-18 11:37:36Mellin

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:27:542023-10-18 11:37:19CGM

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-06-28 21:15:002022-11-03 17:50:46Daflon

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282023-10-18 11:36:57Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472023-10-18 11:36:06Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012023-10-18 11:35:45ATM – Festa della mamma

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242023-10-18 11:35:19Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232023-10-18 11:34:22Nutricia FortiFit

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:48:402022-11-03 17:57:21Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452023-10-18 11:33:27Roche Diabetes Care – Campagna prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:40:452022-11-03 17:58:28Janssen – Campagna di disease awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002022-07-06 09:06:22Zambon – Campagna corporate global

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342022-11-03 17:59:45Tamiya – Video content prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142022-11-03 18:00:28Promedial – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352022-11-03 18:01:21Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172022-07-06 09:08:47Chiostro di Saronno – Campagna di awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232022-11-03 18:02:33Alfalife – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582022-07-06 09:10:01Iperborea – Campagna lancio in libreria

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492022-11-03 18:03:19Timberland – Video e foto branded content

Prec Succ

NEON 2020 S.r.l.
via Telesio 19
20145 Milano

info@neon2020.com
tel. +39 02 33002585
C.Fisc. e P.IVA 10981400962
Privacy e Cookies