CGM

Cliente: CGM

Campaign: Campagna istituzionale

Concept: “Sogniamo un mondo dove la tecnologia si prende cura delle persone”

Execution: Stampa / Digital

CHALLENGE

Identificare una piattaforma concettuale comune per tutte le Business Unit italiane di CGM, leader nel mondo di software per il settore healthcare.

IDEA

Il fine ultimo del brand non è lo sviluppo di software, ma la salute delle persone.

ALTRI PROGETTI

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2025-11-12 16:38:502026-02-09 23:07:01ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2025-10-01 21:15:002026-02-09 23:06:20Daflon

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-10-01 14:57:022026-02-09 23:11:25Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-30 18:03:462026-02-09 23:13:25Janssen Oncology – Campagna di prevenzione

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-27 17:47:182026-02-09 23:14:46Il Post – Cose (Spiegate bene)

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 21:27:542026-02-09 23:16:07CGM

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_Fondazione_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 15:03:142024-09-26 15:04:34Fondazione Dompé

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Accredia_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 11:24:202026-02-09 20:17:57Accredia

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-20 12:01:272024-09-20 12:01:28Dompé Farmaceutici

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2024-08-30 11:15:102026-02-09 23:17:36High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2024/10/img_portfolio_hp_Progressio_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-08-29 09:33:462026-03-08 17:30:55Bilancio di sostenibilità

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:132025-12-13 07:50:06ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-31 23:02:302026-02-09 20:20:07Skychildren

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262026-02-09 20:21:17ATM

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:202025-12-13 07:51:07Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:192025-12-13 07:51:15ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 20:29:462025-12-13 07:51:19Mellin

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:402025-12-13 07:51:26Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:502025-12-13 07:51:31To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-04 16:06:332025-12-13 07:51:41ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_Nuncas_Rinfresca_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 15:18:102026-02-09 20:23:17Nuncas – Rinfresca

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:172025-12-13 07:52:02ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2023-02-24 10:02:312025-12-13 07:54:16Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282026-02-09 20:26:15Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472025-12-13 07:52:13Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012025-12-13 07:52:16ATM – Festa della mamma

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242025-12-13 07:52:20Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232025-12-13 07:52:25Nutricia FortiFit

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:48:402025-12-13 07:52:30Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452025-12-13 07:52:39Roche Diabetes Care – Campagna prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:40:452025-12-13 07:52:39Janssen – Campagna di disease awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002025-12-13 07:52:42Zambon – Campagna corporate global

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342025-12-13 07:52:46Tamiya – Video content prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142025-12-13 07:52:50Promedial – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352025-12-13 07:52:54Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172025-12-13 07:52:58Chiostro di Saronno – Campagna di awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232025-12-13 07:53:05Alfalife – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582025-12-13 07:53:10Iperborea – Campagna lancio in libreria

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492025-12-13 07:53:13Timberland – Video e foto branded content

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via Telesio, 19
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