Janssen Oncology

Cliente: Janssen Oncology

Campaign: Campagna di prevenzione

Concept: “Far emergere un problema è il modo migliore di affrontarlo”

Execution: ESG / Stampa / OOH / Digital / Social / Influencer / Radio

CHALLENGE

Convingere gli uomini over 50 a fare lo screening per il tumore alla prostata.

IDEA

Prevenire vuol dire emergere in tempo.

01_img_portfolio_1500x750_Janssen_Oncology_Stampa

03A_img_portfolio_1500x750_Janssen_Oncology_Influencer

03B_img_portfolio_1500x750_Janssen_Oncology_Influencer

04_img_portfolio_1500x750_Janssen_Oncology_Influencer_Domination

05_img_portfolio_1500x750_Janssen_Oncology_Social

OOH

oltre 5.000.000

di contatti

FACEBOOK

+33%

incremento fanbase

INSTAGRAM

+37%

reach profilo

06_img_portfolio_1500x750_Janssen_Oncology_Radio

DISPLAY

oltre 6.000.000

di impression

DISPLAY

+30%

tempo di permanenza su oncovoice.it

113

uscite

9.778.665

audience totale

ALTRI PROGETTI

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2025-11-12 16:38:502026-02-09 23:07:01ATM – Amo Troppo Milano

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https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:132025-12-13 07:50:06ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-31 23:02:302026-02-09 20:20:07Skychildren

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262026-02-09 20:21:17ATM

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:202025-12-13 07:51:07Cristian Trio – Pao

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https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 20:29:462025-12-13 07:51:19Mellin

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:402025-12-13 07:51:26Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:502025-12-13 07:51:31To Be Milano

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https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282026-02-09 20:26:15Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472025-12-13 07:52:13Di Mano in Mano

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https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242025-12-13 07:52:20Risiko Batman

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https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002025-12-13 07:52:42Zambon – Campagna corporate global

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