Janssen Oncology

Client: Janssen Oncology

Campaign: Prevention campaign

Concept: “Raising a problem is the best way to deal with it”

Execution: ESG / Press / OOH / Digital / Social / Influencer / Radio

CHALLENGE

Get men over 50 to screen for prostate cancer.

IDEA

Prevention means emerging in time.

01_img_portfolio_1500x750_Janssen_Oncology_Stampa

02_img_portfolio_1500x750_Janssen_Oncology_Pensilina

03A_img_portfolio_1500x750_Janssen_Oncology_Influencer

03B_img_portfolio_1500x750_Janssen_Oncology_Influencer

04_img_portfolio_1500x750_Janssen_Oncology_Influencer_Domination

05_img_portfolio_1500x750_Janssen_Oncology_Social

OOH

more than 5.000.000

contacts

FACEBOOK

+33%

fanbase increase

INSTAGRAM

+37%

profile reach

06_img_portfolio_1500x750_Janssen_Oncology_Radio

DISPLAY

more than 6.000.000

impressions

DISPLAY

+30%

time spent on oncovoice.it

113

coverage

9.778.665

total audience

OTHER PROJECTS

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