Mellin

Client: Mellin

Campaign: Brand Manifesto

Concept: “Together we feed the future”

Execution: Strategy / Creativity

CHALLENGE

In Italy, many families give up having children for economic or work reasons.

IDEA

At Mellin we believe that everyone has the right to choose to have children and that it is essential to nurture a better future.

OTHER PROJECTS

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-12-12 16:38:502026-02-09 23:22:30ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2025-11-01 21:15:002026-02-09 23:22:54Daflon

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-10-02 14:57:042026-02-09 23:23:21Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-10-01 18:03:462026-02-09 23:23:42Janssen Oncology – Prevention campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-09-01 17:35:182026-02-09 23:24:03Il Post – Things (well explained)

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2025-08-30 21:27:542026-02-09 23:24:23CGM

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_Fondazione_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 11:03:152025-12-13 07:33:25Fondazione Dompé

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Accredia_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-25 16:24:222025-12-13 07:37:19Accredia

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-09-20 12:01:282024-09-25 16:42:23Dompé Farmaceutici

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:142025-12-13 07:37:28ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2024-08-09 11:15:102025-12-13 07:37:40High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2024/10/img_portfolio_hp_Progressio_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2024-08-08 09:33:462026-02-09 23:22:13Progressio

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-31 23:02:312025-12-13 07:37:56Sky Children

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262025-12-13 07:38:03ATM

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:222025-12-13 07:38:25Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:212025-12-13 07:38:31ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 20:29:462025-12-13 07:38:36Mellin

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:422025-12-13 07:38:47Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:512025-12-13 07:38:52To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-04 16:06:332025-12-13 07:39:00ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:192025-12-13 07:39:19ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2023-02-24 10:02:312025-12-13 07:39:23Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282025-12-13 07:39:27Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472025-12-13 07:39:32Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012025-12-13 07:39:37ATM – Mother’s Day

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242025-12-13 07:39:43Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232025-12-13 07:39:49Nutricia FortiFit – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:01:402025-12-13 07:39:51Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452025-12-13 07:39:55Roche Diabetes Care – Product campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:40:452025-12-13 07:39:59Janssen – Disease awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002025-12-13 07:40:04Zambon – Global corporate campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342025-12-13 07:40:13Tamiya – Video content

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142025-12-13 07:40:17Promedial – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352025-12-13 07:40:50Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172025-12-13 07:40:26Chiostro di Saronno – Awareness campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232025-12-13 07:41:16Alfalife – Product launch

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582025-12-13 07:40:36Iperborea – Launch campaign

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2022/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492025-12-13 07:40:40Timberland – Video & photo branded content

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NEON 2020 S.r.l.
via Telesio, 19
20145 Milan – Italy

info@neon2020.com
Ph. +39 02 33002585
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