Alfalife

Cliente: Freia Farmaceutici

Campaign: Lancio prodotto

Concept: “L’integratore che vuole bene a tutti. Anche a me.”

Execution: Video Strategy / Print / Web Site / Display

CHALLENGE

Lanciare sul mercato un nuovo integratore anticolesterolico 100% vegetale.

IDEA

Puntiamo sull’assenza di effetti collaterali utilizzando soggetti che in ambito pharma non si usano mai.

01_img_portfolio_1500x750_Alfalife_Stampa

02_img_portfolio_1500x750_Alfalife_Digital

ALTRI PROGETTI

https://www.neon2020.com/wp-content/uploads/2023/12/img_portfolio_hp_ATM_TPL_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2025-11-12 16:38:502026-02-09 23:07:01ATM – Amo Troppo Milano

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_DAFLON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2025-10-01 21:15:002026-02-09 23:06:20Daflon

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Morbivel_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-10-01 14:57:022026-02-09 23:11:25Nuncas – Morbivel

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_ONCOLOGY_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-30 18:03:462026-02-09 23:13:25Janssen Oncology – Campagna di prevenzione

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ILPOST_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-27 17:47:182026-02-09 23:14:46Il Post – Cose (Spiegate bene)

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_CGM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 21:27:542026-02-09 23:16:07CGM

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_Fondazione_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 15:03:142024-09-26 15:04:34Fondazione Dompé

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Accredia_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-26 11:24:202026-02-09 20:17:57Accredia

https://www.neon2020.com/wp-content/uploads/2024/09/img_portfolio_hp_DOMPE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-09-20 12:01:272024-09-20 12:01:28Dompé Farmaceutici

https://www.neon2020.com/wp-content/uploads/2024/03/img_portfolio_hp_Oceani_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2024-08-30 11:15:102026-02-09 23:17:36High Level Panel for a Sustainable Ocean Economy

https://www.neon2020.com/wp-content/uploads/2024/10/img_portfolio_hp_Progressio_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-08-29 09:33:462026-03-08 17:30:55Bilancio di sostenibilità

https://www.neon2020.com/wp-content/uploads/2024/08/img_portfolio_hp_ATM_PRIDE_2024_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2024-08-28 13:59:132025-12-13 07:50:06ATM Pride 2024

https://www.neon2020.com/wp-content/uploads/2024/05/img_portfolio_hp_SKYCHILDREN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-31 23:02:302026-02-09 20:20:07Skychildren

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_ATM_Pride_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-12-19 23:59:262026-02-09 20:21:17ATM

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_hp_Trio_Pao_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-11-08 08:53:202025-12-13 07:51:07Cristian Trio – Pao

https://www.neon2020.com/wp-content/uploads/2023/11/img_portfolio_hp_ATM_Violenza_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-11-07 10:46:192025-12-13 07:51:15ATM – Contro la violenza di genere

https://www.neon2020.com/wp-content/uploads/2022/07/img_portfolio_hp_MELIN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 20:29:462025-12-13 07:51:19Mellin

https://www.neon2020.com/wp-content/uploads/2023/07/img_portfolio_hp_PRIDE_2023_705x472_01.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-07-04 16:47:402025-12-13 07:51:26Atm – Pride 2023

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_TOBE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-08 11:45:502025-12-13 07:51:31To Be Milano

https://www.neon2020.com/wp-content/uploads/2023/10/img_portfolio_ATM_hp_EntrainATM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-04 16:06:332025-12-13 07:51:41ATM – Entra in ATM

https://www.neon2020.com/wp-content/uploads/2023/04/img_portfolio_hp_Nuncas_Rinfresca_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 15:18:102026-02-09 20:23:17Nuncas – Rinfresca

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_ATM_RISPETTIAMOCI_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2023-05-03 14:25:172025-12-13 07:52:02ATM – Rispettiamoci

https://www.neon2020.com/wp-content/uploads/2023/02/img_portfolio_hp_JANSSEN_immunology_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2023-02-24 10:02:312025-12-13 07:54:16Janssen Immunology

https://www.neon2020.com/wp-content/uploads/2022/09/img_portfolio_hp_PIAZZA_DANTE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:10:282026-02-09 20:26:15Piazza Dante

https://www.neon2020.com/wp-content/uploads/2022/06/img_portfolio_hp_DMM_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-06-28 21:02:472025-12-13 07:52:13Di Mano in Mano

https://www.neon2020.com/wp-content/uploads/2022/05/img_portfolio_hp_ATM_Mamme_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-05-23 13:37:012025-12-13 07:52:16ATM – Festa della mamma

https://www.neon2020.com/wp-content/uploads/2022/04/img_portfolio_hp_BATMAN_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-04-02 06:54:242025-12-13 07:52:20Risiko Batman

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_NUTRICIA_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 18:02:232025-12-13 07:52:25Nutricia FortiFit

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_BERGOMI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:48:402025-12-13 07:52:30Janssen Oncology – Digital activation Beppe Bergomi

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ROCHE_705x472.jpg 472 705 Chiara Beretta https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Chiara Beretta2022-02-05 17:45:452025-12-13 07:52:39Roche Diabetes Care – Campagna prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_JANSSEN_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:40:452025-12-13 07:52:39Janssen – Campagna di disease awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ZAMBON_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:01:002025-12-13 07:52:42Zambon – Campagna corporate global

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TAMIYA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 17:00:342025-12-13 07:52:46Tamiya – Video content prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_PROMEDIAL_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 16:55:142025-12-13 07:52:50Promedial – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_VANELLI_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 15:53:352025-12-13 07:52:54Sound Faktory – Joe T Vannelli Live On Tour

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_CHIOSTRO_SARONNO_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 14:00:172025-12-13 07:52:58Chiostro di Saronno – Campagna di awareness

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_ALFALIFE_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:43:232025-12-13 07:53:05Alfalife – Lancio prodotto

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_IPERBOREA_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 13:14:582025-12-13 07:53:10Iperborea – Campagna lancio in libreria

https://www.neon2020.com/wp-content/uploads/2022/02/img_portfolio_hp_TIMBERLAND_705x472.jpg 472 705 Nicolò Michetti https://www.neon2020.com/wp-content/uploads/2026/02/logo_NEON_color_02.png Nicolò Michetti2022-02-05 11:33:492025-12-13 07:53:13Timberland – Video e foto branded content

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